A leading financial services organisation is seeking a Campaign Analyst to support the delivery of targeted marketing campaigns across its customer base.

Sitting within the Marketing Analytics function, this role will act as the bridge between marketing strategy and execution - translating campaign objectives into precise audience targeting, fulfilment logic, and scalable operational processes.

The engagement will focus on improving the accuracy, efficiency, and effectiveness of campaign delivery, while enhancing campaign analytics, reporting, and automation capabilities to drive better customer and commercial outcomes.

This is a 12-month engagement, with the client based in Melbourne.

Key Responsibilities

• Translate campaign requirements into SQL-based audience selections, targeting rules, and fulfilment logic to ensure accurate campaign execution
• Own end-to-end campaign delivery, ensuring strong governance, data quality, and operational controls are in place
• Optimise and automate campaign targeting and fulfilment processes to improve efficiency and scalability
• Analyse campaign performance and generate actionable insights to improve targeting, segmentation, and engagement outcomes
• Develop and maintain reporting assets (eg. Power BI, Snowflake) to provide accurate and timely campaign performance insights
• Enhance campaign measurement frameworks and support the development of self-service analytics capabilities
• Partner with stakeholders to define requirements and communicate campaign logic, risks, and performance outcomes clearly

Your Background

• Strong SQL capability with experience building customer audiences, targeting logic, and fulfilment processes across large datasets
• Experience in campaign execution, marketing analytics, or marketing operations within a data-driven environment
• Strong analytical and problem-solving skills, with high attention to detail
• Understanding of data governance, data quality, and operational controls within campaign delivery
• Experience working with reporting and analytics tools such as Power BI and Snowflake
• Strong stakeholder engagement skills, with the ability to translate business requirements into executable solutions