Our client, a leading global payments organisation is undertaking initiatives to strengthen its card portfolio performance, with a focus on customer acquisition, activation, engagement and retention. The engagement will involve working closely with client stakeholders to understand portfolio priorities, assess existing initiatives and identify opportunities to drive customer engagement and spending.

The consultant will independently lead campaign management activities, developing targeted activation and engagement strategies, driving campaign execution and monitoring performance. The role will also involve managing key client deliverables, collaborating with cross-functional teams and translating data-driven insights into actionable recommendations.

Key Responsibilities

• Assess existing portfolio initiatives and stakeholder priorities to identify opportunities for improving customer activation, engagement, retention and spends.
• Develop activation, engagement and retention frameworks, identifying target customer groups based on product offerings and customer segments.
• Design and drive marketing campaigns, including target list generation, communication strategy, channel mix and attribution.
• Monitor campaign effectiveness, establish performance tracking frameworks and implement feedback loops with stakeholders.
• Optimise offer communication through targeted messaging and effective channel strategies, tracking campaign performance before, during and after execution.
• Independently manage client deliverables, lead stakeholder discussions and coordinate across internal and external teams to ensure timely, quality-driven project delivery.

Your Background

• 5–7 years of relevant experience in marketing campaigns, portfolio management or credit/debit card campaign management.
• Bachelor's or postgraduate qualification in Marketing or a related discipline.
• Strong understanding of customer activation, engagement, retention strategies and campaign lifecycle management.
• Experience in campaign design, execution, performance monitoring and channel optimisation.
• Strong stakeholder management, project management and cross-functional collaboration skills.
• Excellent critical thinking, problem-solving, presentation and communication skills.
• Ability to independently manage client engagements, navigate complex stakeholder dynamics and drive deliverables effectively.

Other Info

• Project Location: Chennai, Tamil Nadu (Avvai Shanmugham Salai, Gopalapuram, Chennai)
• Contract Duration: 10 months