Our client - a global leading payments firm - are looking for a data-driven and creative Growth Marketing Manager to lead user acquisition, activation, and retention for their app-based product. You’ll be responsible for scaling growth through performance marketing, lifecycle strategies, UX UI and conversion rate optimization, working closely with product, marketing, analytics, and content teams.

Key Responsibilities:

Growth & Acquisition

• Develop and execute multi-channel growth strategies across paid, organic, and partnership channels to drive app installs and engagement.
• Plan, manage, and optimize performance marketing campaigns on Google, Meta, TikTok, and travel-specific platforms to maximize ROI.
• Implement and refine App Store Optimization (ASO) strategies to improve visibility and conversion rates in app marketplaces.

User Experience & Conversion Optimization

• Partner with UI/UX designers and product managers to identify and implement enhancements that improve onboarding, engagement, and conversion.
• Use behavioral data (from tools like Hotjar, Mixpanel, Firebase, or Amplitude) to uncover friction points and optimize user flows.
• Conduct A/B testing and user experiments to validate hypotheses and improve key growth metrics (activation rate, retention, conversion).
• Lead initiatives around landing page optimization, app interface tweaks, and messaging experiments to increase user satisfaction and lifetime value.
• Translate growth insights into actionable design improvements — from CTA placement to navigation and booking flow enhancements.

Retention & Lifecycle Marketing

• Design and manage automated lifecycle campaigns (email, push, in-app) to nurture users throughout their travel journey.
• Segment users to deliver personalized content, offers, and travel inspiration.

Partnerships & Content

• Collaborate with influencers, tourism boards, and travel brands to create authentic, engaging growth campaigns.
• Drive co-marketing initiatives and cross-promotions that amplify reach and brand credibility.

Analytics & Insights

• Track and report on growth metrics including CAC, LTV, retention, and funnel conversion rates.
• Continuously test, learn, and iterate on growth experiments for sustainable scaling.

Requirements

• 3–6 years of experience in growth marketing, product marketing, or UX-driven marketing, ideally in a travel, lifestyle, or mobile app environment.
• Proven success in driving both user acquisition and engagement through a mix of performance marketing and UX optimization.
• Hands-on experience with analytics tools (GA4, Mixpanel, Firebase, Amplitude) and A/B testing frameworks.
• Understanding of UI/UX principles and ability to collaborate with design/product teams to influence user experience.
• Strong analytical mindset with a creative eye for storytelling and design.
• Passion for travel and a deep curiosity about how people discover and plan their trips.
• Fluent in Thai, Vietnamese, Malay or Tagalog

Preferred qualifications

• Experience with CRO (Conversion Rate Optimization) and user journey mapping.
• Familiarity with design tools like Figma or Adobe XD for communicating growth-related UI ideas.
• Experience working in fast-paced startup or mobile-first environments.