Our client a Global Payments Firm is currently carrying out a project for a Leading Bank in Kuwait. To support with this, our client is looking to onboard a Card Portfolio Manager to join their team.

This individual would be required to enhance customer acquisition, engagement, and retention through targeted, data-informed lifecycle marketing strategies that optimize card portfolio performance and align with business objectives. 

Roles & Responsibilities:

• Analyze debit and credit card portfolio performance across acquisition, activation, usage, and retention metrics. 
• Identify and recommend targeted campaigns to drive spend, reduce attrition, and increase customer engagement
• Collaborate with Product and Marketing teams to design and launch lifecycle campaigns. 
• Monitor campaign performance and provide actionable insights for continuous improvement. 
• Conduct competitive benchmarking and market analysis to inform strategy. 
• Prepare and present regular portfolio performance reports to senior stakeholders.
• Ensure compliance with internal risk policies. 
• Develop and execute multi-channel lifecycle marketing campaigns (email, mobile, digital, direct mail). 
• Partner with cross-functional teams (Product, Risk, Compliance, Legal) to ensure campaign alignment and governance. 
• Continuously test, measure, and optimize campaign effectiveness using A/B testing and performance analytics. 

KPI:

• Increase in card activation and usage rates
• Reduction in customer attrition 
• Campaign ROI and conversion rates 
• Customer engagement metrics (e.g., open/click rates, spend lift) 
• Compliance and audit adherence

Knowledge and Experience:

• Bachelor’s degree in Marketing, Business, Economics, or related field 
• Experience in financial services, preferably in cards or payments 
• Strong analytical and storytelling skills using data 
• Understanding of customer segmentation and personalization strategies 
• Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign) 

Mandatory Skills:

• Proven experience in card portfolio performance analysis 
• Strong understanding of customer lifecycle marketing (Cards) 
• Proficiency in both English and Arabic is preferred  
• Proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI) 
• Cards Portfolio Management
• Campaign performance tracking & reporting
• Stakeholder communication and presentation 
• Regulatory awareness in financial marketing 
• Project management and cross-functional collaboration

This is a 12 months contractual role. The selected professional will have to work onsite in Kuwait.