Our client is a leading global strategy and management consulting firm, engaging through its technology and digital transformation arm on a live project for a large residential real estate developer headquartered in Chennai. This is an active, in-flight engagement focused on making the developer's sales and marketing engine more efficient and measurable.

As the engagement's Sales & Marketing optimization consultant, you will work hands-on with the client's marketing, sales, and agency teams to rebalance media spend, improve campaign performance, and build the measurement infrastructure that links every rupee to qualified leads, site visits, and bookings. Your work will directly shape how a major South India developer allocates its marketing budget and reduces dependence on low-trackability media — with tangible impact on cost per acquisition and overall marketing ROI.

Key Responsibilities

• Optimize S&M spend allocation across digital (Meta/Google), print, OOH, and BTL channels, shifting budget from low-trackability media toward measurable, performance-led channels.
• Drive funnel-level rebalancing (upper-funnel vs. conversion) by city, project stage, and lead quality, with geo- and project-level allocation based on brand-funnel strength, inventory, and booking momentum.
• Improve campaign execution efficiency — ad copy and creative optimization, audience targeting, and account structure — to lower blended CPL/CPC.
• Build and scale full-funnel measurement linking media source to qualified leads, site visits, and bookings, including CRM/SFDC integration and first-party data activation for remarketing.
• Identify and pilot new efficiency levers (e.g., influencer marketing, currently under-indexed) with clear success KPIs.
• Work hands-on with client teams and agency partners to implement recommendations on the ground — not just advise, but drive execution.
• Support mid-to-long-term capability builds such as SEO and marketing-mix modeling (MMM), and help standardize the agency operating model, governance, and benchmarks.

Your Background

• 4+ years in digital/performance marketing, with proven experience implementing optimization directly with client or business teams (not just advising).
• Real estate industry experience, especially in the South India market, strongly preferred; prior consulting experience is a plus but not required.
• Strong analytical mindset, comfortable with channel/media spend data and CAC/CPL/ROI metrics.
• Hands-on familiarity with CRM platforms (e.g., Salesforce), Meta and Google Ads platforms, and marketing analytics/attribution tools.
• Self-starter who can operate with minimal oversight and drive workstreams independently.

Other Info

The role is full-time and based in Chennai, with on-site presence expected Monday through Friday; travel and accommodation are covered. Onboarding is targeted for September-end, so immediate joiners are preferred. The initial contract is approximately five months (running through January/February).