Our client, a leading organisation in the payments and financial services sector is seeking an experienced Credit Portfolio & Campaign Manager to support its credit card portfolio growth and customer engagement initiatives. The engagement will focus on assessing portfolio performance, identifying growth opportunities and developing strategies to improve customer acquisition, activation, engagement and retention.

The consultant will lead the design and execution of targeted portfolio campaigns, translating customer and portfolio insights into actionable strategies. Working closely with senior stakeholders and cross-functional teams, they will drive campaign effectiveness, optimise customer propositions and deliver measurable improvements in portfolio performance and business outcomes.

Key Responsibilities

• Assess credit portfolio performance, identifying key value drivers, growth opportunities, portfolio priorities and strategic objectives in collaboration with senior stakeholders.
• Develop portfolio growth strategies across acquisition, cross-sell, activation, engagement and retention, identifying priority customer segments based on lifecycle stage, risk profile, product holding and customer value.
• Design and operationalise end-to-end campaign frameworks covering opportunity sizing, customer segmentation, offer strategy, communication, channel selection, execution governance and performance measurement.
• Lead the design and execution of targeted customer campaigns, optimising propositions, messaging and customer engagement strategies across priority segments.
• Establish test-and-learn frameworks, including success metrics and control groups, to measure campaign effectiveness, incremental uplift, conversion and return on investment.
• Monitor portfolio and campaign performance, translating analytics and customer insights into actionable recommendations and executive-ready presentations.
• Own end-to-end project delivery, managing client discussions, stakeholder expectations, timelines, budgets and deliverable quality.

Your Background

• 5+ years of relevant experience in credit portfolio management, customer campaign strategy and execution.
• Strong expertise in credit card portfolio management, including customer lifecycle, portfolio economics, product performance and key value drivers.
• Hands-on experience designing and executing campaigns across acquisition, cross-sell, activation, engagement and retention.
• Ability to translate customer and portfolio data into actionable segments, campaign hypotheses, offer strategies and measurable business outcomes.
• Experience working cross-functionally with Product, Marketing, Analytics, Risk, Operations and Channel teams.
• Strong understanding of campaign measurement methodologies, including control-group design, test-and-learn, conversion, incremental uplift, response rates and ROI.
• Experience in credit card portfolio and campaign management is essential; debit card or broader retail banking experience would be advantageous.
• Bachelor's degree or postgraduate qualification in Marketing, Business, Finance, Analytics or a related discipline.
• Strong stakeholder management, structured problem-solving, commercial judgement and project management skills.
• Excellent written and verbal communication skills, with the ability to develop executive-level presentations and independently lead client engagements.

Other Information

• Project Location: Dhaka, Bangladesh
• Contract Duration: 9 months