Project Overview

Our client is a fast-growing Series A fintech startup focused on transforming the digital payments ecosystem through a one-click checkout solution that enables zero-fee, instant, and seamless transactions powered by open banking infrastructure. The organization is building a new Pay-by-Bank category, partnering with leading players across banking, telecom, F&B, and digital services to redefine the online payment experience.

They are seeking an experienced Brand Manager to lead brand strategy, communication, and go-to-market execution. This role will focus on building and scaling the brand from the ground up, crafting compelling narratives, and driving high-impact campaigns that align with product innovation and customer needs. The position is highly strategic and execution-focused, requiring close collaboration with cross-functional teams in a fast-paced, high-growth environment.

This is expected to be an initial 3–4 month engagement (part-time), with the potential to transition into a full-time role. The role can be remote initially, with potential relocation or travel to Jakarta post the trial period.

Responsibilities

Brand Strategy & Positioning

• Define and develop brand identity, positioning, and messaging within a new payments category
• Build and scale brand narrative from 0?1, ensuring strong differentiation in the market
• Act as custodian of brand guidelines and communication frameworks

Marketing & Campaign Execution

• Plan and execute brand awareness campaigns across digital and offline channels
• Drive integrated marketing communications including PR, content, social media, and events
• Develop and execute GTM strategies with clear KPIs and measurable ROI
• Ensure consistency of brand messaging across all customer touchpoints

Creative & Content Leadership

• Lead creative strategy and collaborate with internal teams and external agencies
• Develop high-impact creative briefs for campaigns, product launches, and PR initiatives
• Oversee content creation including ad copies, visuals, and storytelling assets
• Drive experimentation and A/B testing to optimize performance

Cross-functional Collaboration

• Partner with product, growth, analytics, design, and partnerships teams
• Translate product features into compelling customer-facing narratives
• Align stakeholders across functions to ensure cohesive brand execution

Customer & Market Insights

• Leverage customer data, research, and feedback to refine messaging and positioning
• Monitor competitive landscape, including pricing, product features, and market trends
• Identify new customer segments and test innovative acquisition strategies

Brand Growth & Representation

• Represent the brand at industry events to build thought leadership
• Strengthen brand presence through partnerships and ecosystem collaborations
• Drive initiatives to establish category leadership in digital payments

Experience

• 7+ years of experience in brand marketing, preferably in consumer-facing technology or fintech
• Proven experience building brands from 0?1 and scaling established brands
• Strong experience in data-driven marketing and performance measurement
• Experience managing creative development from concept to execution
• MBA from a premier institute preferred

Expertise & Skills

• Brand Strategy & Positioning
• Go-to-Market (GTM) Strategy
• Integrated Marketing Communications
• Campaign Management & Performance Marketing
• Data Analytics & Insights
• Customer Segmentation & Targeting
• Creative Direction & Content Strategy
• Stakeholder & Cross-functional Management
• Digital Marketing (social, web, content, events)
• A/B Testing & Experimentation
• Budgeting & Planning
• Advanced Excel and reporting skills