Our client is a boutique consulting firm based in Singapore. They are working with a major regional digital finance player, on a growth and go-to-market strategy project in Thailand & Indonesia. The project aims to provide actionable insights for market expansion and product growth, leveraging market research, competitive benchmarking, and customer survey analysis. The work will inform strategic decision-making and support investor or executive-level presentations.

Scope of Work / Key Responsibilities:

• Conduct market and competitor benchmarking: product offerings, pricing strategies, customer segmentation, and regulatory context.
• Analyze customer survey results to derive insights on behavior, preferences, and adoption trends.
• Develop growth and go-to-market strategy options, tailored to local market contexts (Indonesia and Thailand).
• Synthesize findings into concise, executive-ready PowerPoint deliverables.
• Collaborate with internal and external stakeholders to validate assumptions and provide context-specific recommendations.

Consultant Requirements / Ideal Profile:

• Experience: Strategy consulting or growth/GTM advisory experience; exposure to commercial diligence is a plus.
• Industry: Strong background in financial services, preferably digital finance, consumer lending, or digital banking.
• Research Skills: Experience in market research, survey design, market sizing, or behavioural segmentation is highly valued.
• Analytical & Communication: Excellent synthesis, structuring, and presentation skills; ability to independently produce high-quality deliverables.
• Languages:
• Indonesia-focused work: Fluent Bahasa Indonesia + working English
• Thailand-focused work: Fluent Thai + working English
• Seniority Mix: Combination of mid-level (3–6 years) and senior (6–10+ years) consultants is preferred to balance execution capability and strategic input.

Engagement Details:

• Location: Indonesia or Thailand; ideally locally based for context-specific work, though hybrid or fully remote arrangements are possible.
• Working Model: Remote. Consultants should use own laptops; loan devices can be arranged if required.
• Duration:
• Indonesia: 2–3 weeks
• Thailand: 3–6 weeks
• Utilisation: Full-time (100%) during the engagement.