A leading global creative and strategy consultancy is seeking a Fractional Chief Marketing Officer (CMO) to support its growth ambitions in the Australian market. This engagement is initially focused on shaping and executing the ANZ go-to-market strategy and expanding marketing, branding, and business development efforts, with a longer-term vision to evolve into a global marketing leadership role across the UK, Singapore, and Australia.

This role is ideal for a fractional consultant or portfolio professional with deep expertise in B2B marketing within consulting, agency, or professional services industries, who combines strategic thinking with hands-on delivery.

Key Responsibilities

• Develop and implement the ANZ Go-To-Market (GTM) strategy, aligning marketing, brand positioning, and business development efforts.
• Increase market awareness and generate demand through digital and traditional marketing campaigns.
• Create and refine strategic collateral, digital content, and storytelling assets to communicate the consultancy’s unique value proposition.
• Identify and validate business development opportunities, supporting revenue growth.
• Collaborate closely with the ANZ Regional Director to prioritise marketing initiatives and ensure alignment with regional and global objectives.
• Operate on an outcomes-focused, project-based model, delivering tangible impact within agreed timelines.
• Potential expansion of remit to lead global marketing and brand strategy across all three regions beyond the initial engagement.

Your Background

• Significant experience in B2B marketing, including digital marketing, strategic content development, and brand storytelling.
• Strong background in marketing for consulting, agency, or professional services, with an understanding of complex buying cycles and buyer personas.
• Hands-on capability to execute marketing initiatives, not solely operating at a strategic level.
• Entrepreneurial mindset, with the ability to thrive in an independent, fractional capacity.
• Excellent communication skills and a collaborative, approachable personality.
• Ability to coach others and uplift marketing capability within the team.