A leading financial services organisation is seeking a Senior Product Manager – Customer Segments to join the Everyday Banking team within its retail division. This 12-month Sydney-based engagement (hybrid working model) will play a pivotal role in shaping and optimising customer segment strategies to support the growth and performance of everyday transaction account products.

The consultant will lead the development of data-driven insights, customer reporting, and strategic recommendations. Working cross-functionally across analytics, marketing, digital, distribution, and product teams, the role will help design differentiated propositions tailored to the evolving needs of key customer groups.

Key Responsibilities

• Lead the design and implementation of the customer segmentation strategy, aligning it with business objectives and customer needs.
• Generate insights and reports across segments to inform strategic decisions and optimise product performance.
• Identify and drive opportunities to enhance customer propositions, using a deep understanding of customer needs, behaviours, and product performance.
• Partner with delivery teams and stakeholders to execute product changes and process improvements.
• Collaborate with analytics teams to refine segment definitions and measurement frameworks.
• Monitor market trends and competitor movements to ensure segment strategies remain differentiated and relevant.
• Embed the voice of the customer in all product decisions, proactively responding to emerging trends across macro, micro, and product landscapes.

Your Background

Essential:

• Demonstrated experience in product management, strategy, or customer insights.
• Strong commercial acumen and ability to develop and execute strategic initiatives.
• Proven ability to use data and analytics to generate actionable insights.
• Excellent communication, stakeholder management, and influencing skills.
• Strong understanding of customer frameworks, journeys, and value propositions.
• Confident decision-maker with strong problem-solving skills.
• Experience in delivering outcomes through cross-functional collaboration.
• A clear risk mindset, with the ability to identify, assess, and act on business risks proactively.

Desirable:

• Experience in banking or financial services.
• Familiarity with segmentation models and frameworks within complex organisations.