Our client, a global management consulting firm, is working with a major property developer managing retail malls, hotels, and office buildings across Hong Kong and the Chinese Mainland.

They are seeking an independent expert to provide feasibility input on cross-border loyalty program, largely focusing on data sharing across geographies of Hong Kong and China. The focus of the project is to assess data sharing and loyalty integration opportunities across their retail, office, residential, and hotel components in these regions.

The program's objective is to evaluate value creation from three potential areas:

1. Mixed-use integration within a single location, linking the loyalty program across different business units (retail, residential, hotels).
2. Integration across locations, involving 10 retail malls operated by the client across Hong Kong and the Chinese Mainland.
3. Integration across businesses and geographies, identifying loyalty potential between different types of businesses and determining how value can be shared.

The consultant will help the client assess the potential for a unified loyalty program by examining cross-border data sharing and identifying the value proposition for each component. Compliance with Chinese CRM systems and PIPL (Personal Information Protection Law) is a critical part of this analysis.

The role will primarily be remote, but may involve in-person collaboration if the independent is based in Hong Kong.

What you will be doing

• Provide feasibility analysis during the bid phase, focusing on cross-border loyalty programs, cross-border data sharing, and CRM systems relevant to the Chinese market.
• Assess potential value creation across the client’s retail, office, residential, and hotel properties, including:
• Rewards and points for cross-border transfer.
• Potential for data sharing and integration across business units in Hong Kong and the Chinese Mainland.
• Ensure data compliance with GDPR, HKPDPO, and PIPL in regard to data storage, usage, and communication across different business units.
• Collaborate with the client to define and model the value of integrating loyalty systems across these business units, taking into account end-users (retail shoppers, office workers, hotel guests) and corporate stakeholders (property owners, tenants, and partners).
• Identify gaps and opportunities in the client’s current business model and provide insight into how loyalty integration can drive value.
• Contribute to the RFP by advising on the approach, data sharing opportunities, and potential ROI from loyalty integration.
• If the bid is successful, you will transition into the delivery phase to help implement the program.

Your background

• Experience: Extensive experience in loyalty programs, particularly those involving cross-border CRM systems and data sharing between Hong Kong and China.
• Essential skills:
• Proven expertise in cross-border loyalty programs, particularly within retail, office, residential, and hotel sectors.
• Knowledge of Chinese CRM systems and familiarity with GDPR, HKPDPO, and PIPL data compliance PIPL compliance.
• Experience in cross-border data management and privacy regulations relevant to Hong Kong and China.
• Mandarin language skills are beneficial but not mandatory if the consultant has experience with regulatory frameworks and access to their own translation services.